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About KL24HRS

About KL 24 Hours



The idea for this 24 hours non-stop photography challenge comes from Victor Tong, founder of Revolve Production and a professional photographer with a decade of experience in the creative photography industry. The nation has just entered the Recovery Movement Control Order (RMCO) phase when Victor was in a discussion with Malaysia Book of Records and Panasonic Lumix for a collaboration project to spread positive vibes among fellow Malaysians during this challenging Covid-19 period. The first phase of the project which was planned in Kuala Lumpur slowly picked up pace right after Malaysiakini’s event arm, Kini Events, decided to join hand in hand with Revolve Production to organise this event as they find the project’s objectives were in line with their KITA MALAYSIA project. 

The reason WHY WE DID IT?

The lack of acknowledgement from fellow Malaysians to Malaysians is brutally noticeable especially when it comes to the creative sector, including the visual and photography world. Many Malaysian photographers have received global recognition from international bodies so much so that a specific curated session titled ‘Malaysia vs Global Photography’ was featured in the 2016 international photography convention held in Shanghai, China, yet they are not recognized in our homeland. Now, was it a lack of effort from our talents or was it the lack of a platform for them to be seen by our own nation?

I ask this as a Malaysian Photographer, where do you think we stand globally? I answer as a proud Malaysian Photographer, we are among the top Internationally! We believe the lack of acknowledgement does not only occur in our industry but to many other sectors in Malaysia. Hence, through this project, we wish to create a platform where Malaysian talents can have the opportunity to showcase their creativity and receive recognition from our fellow Malaysians. 



To become the leading platform in bringing all the creative sectors, home-grown brands and Malaysian entrepreneurs for collaboration opportunity and achieve togetherness during this challenging time. 


We showcase Malaysian talents, the home-grown brands and the beauty of Malaysia through the eye of a Photographer.


  • To promote unity among Malaysians
  • To give acknowledgement and recognition from Malaysian to Malaysian especially in the creative sector
  • To promote the local tourism industry in introducing the beautiful cities across Malaysia

HOW and WHEN we did it?

With 20 iconic location in the heart of Kuala Lumpur suggested by Tripcate Asia, an online ticketing platform, 12 multi-ethnicity models from Runway Productions, 12 Malaysian fashion design’s students from Inti College led by Andy Catherine, a home-grown fashion label that specializes in custom-made apparels and 3 photographers; Victor Tong, Tengku Azri and Komagarajan Athirajan, the 24 hours non-stop challenge.

Kickstarted on 9th September, 7 am with the first location at Bangunan Sultan Abdul Samad and ended on 10th September, 9 am with the final location at Dataran Merdeka, completing a total of 27 hours, and all three of them successfully entered the Malaysia Book of Records for the title of “Longest Non-stop Patriotic Photography Event”. Special appearance by YB Senator Dato’ Sri Ti Lian Ker, Deputy Minister of National Unity at Keretapi Tanah Melayu Berhad (KTMB) for a music video shoot of the Kita Malaysia theme song with Colour of Voices, an acapella singing group. 

List of photoshoot locations in order of appearance:

  • Bangunan Sultan Abdul Samad
  • Perpustakaan Kuala Lumpur
  • Masjid Jamek
  • Pasar Sentral
  • Medan Pasar Lama
  • Sin Sze Si Ya Temple
  • Sri Maha Mariamman Temple
  • Petaling Street
  • Kwai Chai Hong
  • Panggung Bandaraya
  • Taman Bukit Nanas
  • Muzium Negara
  • Muzium Diraja
  • KTMB
  • KLCC Twin Tower
  • Saloma Link Bridge
  • River of Life
  • Bukit Bintang
  • Jalan Alor
  • Dataran Merdeka
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